Priming in VR

Project Details

Toward the end of my studies, I developed a keen interest in the concept of priming. I was intrigued by the extent to which a medium like virtual reality (VR) could subconsciously influence people. Priming is a phenomenon we encounter in our daily lives, yet we often remain unaware of its impact. I wanted to learn more and explore it further!

Priming is a psychological phenomenon where exposure to one stimulus influences the response to a subsequent stimulus without conscious guidance or intention. For example, seeing the word 'yellow' may make someone quicker to recognize the word 'banana'.

Unity fishing prototype

The study began with the use of a 360-degree video to prime the test subjects on the concept of environmental pollution. Afterward, they were given the task of engaging in a self-developed Unity simulation. In this simulation, the participants were required to fish and encountered an ethical dilemma during the process.